|Hudson Wight is marketing an offshore spec ‘Keelboat Sailor’s Kitbag’ with all your key requirements for under £400.|
Hudson Wight might be the new kid on the block amongst the myriad of clothing brands in the UK marine leisure market but the team behind the launch of this latest apparel brand, described as ‘performance sailwear for everyone’, are in it for the long haul.
Hudson Wight combines sailing experience, proven fabric technology and design and manufacturing expertise to produce great looking, lightweight and breathable ‘offshore spec’ gear at less than half the price of other brands by supplying direct to the customer.
The brand, targeted at sailors racing and cruising inshore and offshore and launched directly to its target audience at AAM Cowes Week in August, is kicking off its Autumn season as the Official Clothing Sponsor to the Garmin Hamble Winter Series, commencing Sunday 6th October and running over eight weekends until 1st December.
Hudson Wight’s Marketing Director, Jeremy Pocock, explains that initially they were lined up as a Day Sponsor of the Series, but when the opportunity arose to be the Official Clothing Sponsor they were delighted to grab the opportunity.
“As the Official Clothing Sponsor to the Garmin Hamble Winter Series, we can immediately align the Hudson Wight brand with top class racing amongst the competing IRCclasses, J109s, J111s, Sigma 38 and one-design classes. This exposure opens up all manner of opportunities to us.”
As with all clothing for use in extreme environments, Hudson Wight had to come to the market with fully tried and tested fabric technology, in the form of OceanVent, the very latest generation of 2 and 3-layer breathable fabrics designed specifically for sailing.
|Hudson Wight comes to market with the fully tried & tested fabric, OceanVent.|
Hudson Wight advises all sailors to choose 3-layer laminated fabrics with a hydrophilic PU membrane and no separate mesh lining for their foul weather sailing kit. Whilst much more expensive to produce, it is lighter, dries more quickly, expels moisture more efficiently, is easier to put on and take off and is more comfortable to wear than 2-layer products with separate mesh linings.
After exhibiting at the PSP Southampton Boat Show last month, the Hudson Wight team is feeling buoyant about the brand’s future in this busy market sector. Jeremy Pocock commented, “We were blown away by the response we received from visitors to our stand. We had great feedback and people definitely like the approach we’re taking.”
The Hudson Wight 2013 range comprises a Sailing Jacket and Salopettes, a Day Jacket, Gilet, Sailing Bag, Cap, Gloves and Wallet in various colour options.
All product details and information about the Hudson Wight Sailing Club Affinity Scheme can be found on the Hudson Wight website http://hudsonwight.com/ or telephone: 01983 300 144 for more information.